“What gets measured gets done.”
This saying is ingrained in business culture. It is the cornerstone of management by objectives. It is derided by skeptics who retort that what gets measured gets managed. It is used so often that it has become a cliché. And yet, like so many other clichés, there is a lot of truth in this saying.
Measurement is important. Measurement is especially important in times of transformation. Businesses – like the individuals they employee – simply cannot afford not to know whether they are moving forward or not. And so we get to the critical question: what gets measured gets done, but what gets measured?
There is, of course, no single answer to this question. What is important to one department may be of little consequence to another. There is, however, a yardstick by which you can measure prospective metrics: is it an indicator or a result?
To use an analogy from baseball, it’s the difference between measuring batting averages, home runs, wins and a World Series championship. The first two are indicators; the last two are results. The former track the behaviours and performance that enable the team to achieve the desired results.
Whether you are thinking about organizational performance or your own personal achievements, you will have to identify the metrics that truly measure results. Sometimes it will be easy; other times it will be complicated. As difficult as it may be, however, it is important to make sure you measure the things that truly count. After all, only the most statistically-obsessed fans remember Manuel Lee’s batting average in 1992 but almost every Toronto Blue Jays fan can remember who won the World Series that year.